Expo Nova is a furniture chain selling brands such as B&B Italia, Cappellini and Bulthaup. To combat an over reliance on these brands and a subsequent decline in sales, we repositioned Expo Nova as a meeting point for people with a passion for design and new ideas in furniture. The rebrand included a new store organised like a city apartment across 3 floors. Sales increased by 26% following the rebrand, and the Expo Nova identity was nominated for the prestigious prize of honour at the Norwegian Design Council’s Design Excellence awards.