Broker Network is the largest network of independent brokers in the UK. They work to serve their members interests from day-to-day operational services, through to government and industry lobbying. Their advantage is strength in numbers, however this was being challenged by newer networks. Brands in this sector are typically conservative (think corporate blue), our task was to rebrand the organisation to reflect a more forward thinking outlook and to utilise the brand to create more dialogue with existing and potential members.