The Mark of Excellence is an award scheme dedicated to recognizing companies that have used design in a smart way to benefit their business. The award is an established part of the industry and was at the time somewhat taken for granted. We were asked to re evaluate the award’s positioning and subsequent communication. Three years on we continue to oversee communication and have seen the award go from strength to strength, with growth in dialogue through social media and a year on year growth in applications, not bad when all other award schemes have seen a decline. Thanks to: Damian Heinisch, Pål Laukli, Philipp Zurmöhle, Børge Bredenbekk & Deon for illustration & Photography.