Brand Identity Blog, Creative Direction Blog – Gary Swindell, Aimizm — Gary Swindell is a Creative Director specializing in strategic brand identity. Working in the UK and Scandinavia helping clients deliver through Strategy, Design and Art Direction.

Date

12.03.12

12.03.12

Rein2

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05.03.12

05.03.12

Celebrations were in order as we took Silver at this years Gullblyanten. The award was for the brand communication project that Pål Laukli and I did for Canon. Gold went to the George Clooney ad' which we could never contend with so it's a result to be proud of. Well done to all the team!
Link AV Canon

Aimizm_canon_av_cover-6 Aimizm_canon_av_assortment-2 Aimizm_canon_av_spread_5-2

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17.02.12

17.02.12

Photographer Jane Stockdale has a sweet portfolio documenting the "youth of today!"
Link Jane Stockdale

Screen shot 2011-12-28 at 13.50.23

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10.02.12

10.02.12

I make no apologies for my praise of IBM's brand management, it's a skill to make such a humongous company communicate in such a single-minded way. These "Outcomes" campaign by Noma Bar is one of the latest instalments in the Big Blue turnaround.
Link Noma Bar

IBMOutcomes_ChickenLips2 IBMOutcomes_Poster 5 IBMOutcomes_Poster 10

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01.02.12

01.02.12

I've always admired the high regard that the Swedes have for Art Direction, the title seems to carry more meaning for them and you see it in the confident simplicity of their work. This is an example by Thomas Persson - not a photoshop effect in sight...
Link Thomas Person at M.A.P.

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27.01.12

27.01.12

There's been a lot of chat about the new DC brand identity by Landor, with criticism declaring the "page turning" look suggesting the outmoded comic page format. Personally I don'y know what all the fuss is about, I think its a smart way to subtly acknowledge their heritage whilst providing a perfect opportunity to provide some animation for the digital media. The best feature of the identity (even though MTV have done it for decades) is the facility to keep it alive with ever changing imagery. Who could begrudge DC showing off character like Batman and Watchmen. Nice one Landor!
Link DC Brand Identity